See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

It’s good to have a goofy name

When you Google "sernovitz" you pretty much get me.  Having a relatively rare name make it easy to have a big presence online.

It’s harder for people who have Google-proof names, like Michael Rubin and Jennifer White.  There are a zillion results, none of them relevant.

Think about this when you name your next product.

Email to a friend:

Privacy: We won't save or reuse these emails.


  1. Stephanie M. Cockerl February 7, 2008 at 8:39 am #

    Thank you Andy. For all those times I was teased in the schoolyard, I know that now, I have the last laugh.

  2. Michael E. Rubin, GasPedal February 7, 2008 at 8:46 am #

    Tell me about it. Google “Michael Rubin” and you get either:
    A> A controversial neo-conservative commentator for the American Enterprise Institute
    B> A filmmaker who has created popular video games for LucasArts
    C> A music reporter for Vibe and Rolling Stone
    Obviously, none of those people are me. *grin* I’ve actually toyed with the idea of adopting a professional name (like actors with stage names).
    Your point is definitely well-taken for companies looking to brand a product or service. For personal branding, I usually recommend putting your company name next to your name (as I have done above — Michael E. Rubin, GasPedal). It’s not perfect, but it at least will help distinguish you from everyone else in Google.

  3. Sallie Goetsch (rhymes with February 12, 2008 at 10:44 am #

    I have to agree with you, Andy. Even though I suffer through mispronunciations and misspellings, there is only one of me on the Internet (or in existence, so far as I know), and that makes it much easier for people to find me.

  4. Ted Demopoulos, Effective Internet Presence February 13, 2008 at 11:31 pm #

    And when you Google Demopoulos, you get me — if you spell in right or close to right :)

  5. Ron Patiro February 20, 2008 at 4:23 pm #

    A colleague of mine has the same name as a convicted child molester… thats pretty bad.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again