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It’s good to have a goofy name

When you Google "sernovitz" you pretty much get me.  Having a relatively rare name make it easy to have a big presence online.

It’s harder for people who have Google-proof names, like Michael Rubin and Jennifer White.  There are a zillion results, none of them relevant.

Think about this when you name your next product.

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Comments

  1. Stephanie M. Cockerl February 7, 2008 at 8:39 am #

    Thank you Andy. For all those times I was teased in the schoolyard, I know that now, I have the last laugh.

  2. Michael E. Rubin, GasPedal February 7, 2008 at 8:46 am #

    Tell me about it. Google “Michael Rubin” and you get either:
    A> A controversial neo-conservative commentator for the American Enterprise Institute
    B> A filmmaker who has created popular video games for LucasArts
    C> A music reporter for Vibe and Rolling Stone
    Obviously, none of those people are me. *grin* I’ve actually toyed with the idea of adopting a professional name (like actors with stage names).
    Your point is definitely well-taken for companies looking to brand a product or service. For personal branding, I usually recommend putting your company name next to your name (as I have done above — Michael E. Rubin, GasPedal). It’s not perfect, but it at least will help distinguish you from everyone else in Google.

  3. Sallie Goetsch (rhymes with February 12, 2008 at 10:44 am #

    I have to agree with you, Andy. Even though I suffer through mispronunciations and misspellings, there is only one of me on the Internet (or in existence, so far as I know), and that makes it much easier for people to find me.

  4. Ted Demopoulos, Effective Internet Presence February 13, 2008 at 11:31 pm #

    And when you Google Demopoulos, you get me — if you spell in right or close to right :)

  5. Ron Patiro February 20, 2008 at 4:23 pm #

    A colleague of mine has the same name as a convicted child molester… thats pretty bad.

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