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It’s not going to work until you make it simple

IMG_0015I had two experiences recently where well-meaning environmentalists tried to get people to recycle — and it backfired. Each case involved three garbage cans and detailed, complicated signs explaining what went where.

It was too hard, people got flustered — and everything went in the trash. 

Simplicity rules: It's better to get a few simple things done well than to have a lot of overcomplicated things fail.

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Comments

  1. Adam M July 29, 2009 at 9:51 am #

    KISS- Keep it simple stupid!

  2. Bob July 29, 2009 at 9:49 pm #

    I love it. A perfect example of something I preach to others and struggle with personally.

  3. JohnatDell July 29, 2009 at 10:09 pm #

    You obviously preach what you practice, as in a simple but effective 67-word post. :)

  4. Andy Sernovitz July 30, 2009 at 7:36 am #

    Thanks, John. I keep getting reminded of this lesson: The less I write, the more people like it. Makes blogging a lot easier

  5. Dan Pink writes about emotionally intelligent signage a lot – I sent him some pics of (IMHO) a great trash/recycling can solution at the California Academy of Sciences, which he posted here:
    http://www.danpink.com/archives/2009/05/emotionally-intelligent-trash-can-signage

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