Lao Tzu said:
Thirty spokes share the wheel’s hub;
It is the center hole that makes it useful.
Shape clay into a vessel;
It is the space within that makes it useful.
Cut doors and windows for a room;
It is the holes which make it useful.
Therefore benefit comes from what is there;
Usefulness from what is not there.
We manage communities for executives and this is very relevant advice: It not the content we produce that makes our communities useful, it’s the empty space that we give them to talk to each other that’s so valuable.
Our job isn’t to fill the empty space, it’s to protect it.
Lesson: Are you trying to do to much, manage too much, deliver too much? Maybe you need to give your customers/fans/communities room to add the value.