Wimpy, a burger chain in the UK, wanted to get the word out about their braille menus.
So they used sesame seeds to bake a braille message into the bun of 15 burgers. It was so touching, and fun, that the folks who read them talked about it in their newsletters. Read by 800,000 people.
That’s word of mouth marketing at it’s best: Earning the recommendation of your customers.
The campaign was greated for Wimpy by agency Metropolitan Republic.
(Thanks for the tip, Mike & Ev.)