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Jamie Oliver’s Word of Mouth Ministry

image Chef Jamie Oliver wants to sell his new book called “Ministry of Food” — but he also wants to create a movement around the idea of healthy cooking.

Study this web site to see the excellent, simple execution of a word of mouth campaign

  1. A Purpose: Help people become healthier and less obese by teaching them to cook.
  2. A Call to Action: Teach two of your friends how to cook, and ask them to teach two of their friends how to cook.
  3. A Simple Tool: The well-designed website makes it easy to invite multiple friends
  4. imageFeedback: Turn a one-time referral into an ongoing movement by letting sharers see their message spread. Take a look at the “Pass It On Chain” to see how users are shown how many friends are participating (click the image for a close-up).

Visit the site

(Thanks for the tip, Intan!)

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  1. Torley October 28, 2008 at 10:51 am #

    I <3 that you share case studies across so many diverse fields!
    I first heard of Jamie when he was referred to in an article as "The Naked Chef". That, and his certain mispronunciations piqued my curiosity!

  2. Christian October 31, 2008 at 3:53 pm #

    Interesting! It’s exactly like my Network marketing (MLM) business… The compensation plan of my company is based on the power of two: I introduce my opportunity for better health and financial freedom to 2 people, and in return help them do the same. So 2 becomes 4, 8,16,32,64,128,256…You get the idea!
    But oh yes, I forgot, this is a Word of Mouth discussion and we should not drop the big M word…(MLM).
    I look for the day there’s going to be any reference to Network marketing or MLM on this website. There is nothing to be ashame of. It’s the business model that actually puts into action (if well deployed…’cause not everyone comes across professional) the power of Word of Mouth!!
    Why hide about this?
    Robert Kiyosaki, Donald Trump, Stephen Covey, Robert G Allen, Bob Proctor…don’t hide about it and entertain discussion about MLM…
    Warren Buffet bought two MLM companies! This industry is poised for serious growth but until influential authors like you who writes on a subject so close to MLM avoid systematically the subject (for lack of understanding of the Industry I assume), then I just scratch my head and ask myself: WHY?
    Warm regards and thanks for your great content.

  3. Andy Sernovitz October 31, 2008 at 4:04 pm #

    Word of mouth marketing is not MLM marketing (not even close).
    There is one important difference: Word of mouth marketers NEVER pay for it, MLMers always do.
    Work of mouth marketing is about inspiring fans to tell their friends how great you are, by earning their respect.
    MLM is a sales strategy, with paid representatives.
    I’m not saying anything is wrong with MLM. I’m saying it’s an entirely different business, which is why word of mouth marketers don’t talk about it.

  4. UK March 24, 2009 at 1:20 pm #

    Has Jamie Oliver actually come out with a MLM idea selling cookware or something like that?
    I have seen a lot of instances where people are using his name as an ‘opportunity’.
    Thanks for any further info…

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