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Jordan Ayan, creative guru

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Jordan Ayan (blog) is an old friend who does two very interesting, but different things.

He’s CEO of SubscriberMail, one of the best email list hosting company. I’ve used it for years.

He’s also a creativity guru, who wrote this great book:  Aha! 10 Ways to Free Your Creative Spirit and Find Your Great Ideas.

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Jordan did a great talk at Ad:Tech where he taught creativity as it is used by marketers. He had these really fun dice for everyone, which you can roll to come up with creative email marketing idea.  They got everyone’s attention and really spiced up the talk.

Lesson: If you’re going spend the time to do a speech, do something extra that makes sure everyone remembers you.

 

See my video interview with Jordan explaining the dice:

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