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Just say it. Don’t lawyer it.

Great advice from Fortune’s Becky Quick:

In response to a lawsuit claiming that they were watering down the beer, Anheuser-Busch released this statement:

“These claims against Anheuser-Busch are completely false, and these lawsuits are groundless. Our beers are in full compliance with all alcohol labeling laws.”

A better response might have been:

“We never have and never will water down our beers. Our customers always come first, and we would never do anything to violate their trust.”

Talk like a real person, and real people will listen.

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