Great advice from Fortune’s Becky Quick:
In response to a lawsuit claiming that they were watering down the beer, Anheuser-Busch released this statement:
“These claims against Anheuser-Busch are completely false, and these lawsuits are groundless. Our beers are in full compliance with all alcohol labeling laws.”
A better response might have been:
“We never have and never will water down our beers. Our customers always come first, and we would never do anything to violate their trust.”
Talk like a real person, and real people will listen.