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Just tell me what it costs

I don’t buy from companies that won’t give pricing information on their web site.

Forcing me to fill out a form and talk to a salesperson just to get a ballpark price is a bad way to start the relationship. It makes me grouchy before I even talk to you.

It wastes everyone’s time. I don’t want to spend the time to talk to your salesperson if I can’t afford what you’re selling.

More important, you don’t want to waste your salesperson’s time if I can’t afford what you’re selling. Displaying a ballpark price is the first step in lead qualification.

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  1. Michael Wilson September 18, 2010 at 9:09 am #

    I make it a hard policy to never, if possible, succumb to those attempts to draw me in. If the price isn’t displayed or given with one question, I go to a competitor immediately. It’s dirty pool.

    Never forget that you don’t have to play the salesman’s game.

  2. Daniel September 19, 2010 at 9:50 am #

    I think there need to be some exceptions to this rule. For example, if you call a plumber and ask “How much does it cost to install a new sink?” the plumber is likely to say “Depends on the sink, where it’s going, etc.” He might be able to give you an hourly rate or a ballpark figure, but there’s no way he can really give you anything more specific than that without at least seeing the job first. And then, it’s possible that the cost he gives you could be lower than the actual cost, as there could be unforeseen expenses that he can’t anticipate.

    The same often holds true in marketing and PR. If you were to ask me for help with a project or campaign, I need to know the scope of the assignment before suggesting a price.

    Interestingly, I noticed that you don’t list prices–even hourly rates–on your site either for consulting or speaking (unless I just couldn’t find it).

  3. Tom September 20, 2010 at 2:48 am #

    Just tell me what it costs Andy – cannot see your prices

  4. Andy Sernovitz September 20, 2010 at 6:11 am #

    Fair comment, Tom!

    Our conferences are $250 – $750, which is right on each conference page.

    Our consulting and keynotes start at $25,000/day.

    To join, it’s $10,000 per company.

    We have new web sites in development that will clarify prices and put them up front.

  5. Michael Wilson September 26, 2010 at 6:28 pm #

    Re: The plumber: If he doesn’t tell you because he doesn’t know (yet), that’s perfectly fine.

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