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Kaiser Permanente’s case study: How we built a social media network to drive fantastic customer service

BlogWellCome to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell San Francisco:

One of Vince Golla’s big ideas: Machines are great, but ultimately people are more important. When you have dedicated employees monitoring your social media channels, you can really see sentiment and respond to your customers’ needs.

Kaiser Permanente: Building a Social Media Network to Drive Fantastic Customer Service, presented by Vince Golla from GasPedal and SocialMedia.org on Vimeo.

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