I got a call from the new manager of a store where I bought gym equipment a few months ago.
“Hi, this is Shawn, the new manager at 2nd Wind. Just wanted to see how your workouts are going and how I can help. We do a free personal training class every Wednesday at 7:00 pm in the store. It’s all about you … drop in any time.”
This is good marketing. Free, personal … and a reason to go back to the store.
On the other hand, the gym I paid $70 to every month wouldn’t return my calls. They’re bankrupt.
If you’ve got a product that is purchased infrequently, don’t worry about hot leads. Worry about the simmer sale. What can you do that is inexpensive, simple, and non-intrusive that will keep you in touch with a prospect for months and years? How can you keep them on a low simmer until they are ready to buy?