- Will they keep it?
- How long?
- Will it be displayed where they see my marketing message?
- How many other people will see it?
That’s the difference between a marketing tool that will bring in business and a piece of junk that will get stuffed in a drawer or the trash.
Check out the example to the right from my uncle Neal Sernovitz (call him if you need real estate in Milwaukee!). It’ll stay up for the whole football season, and the fridge magnet part is attached to the business card part, so the business card will stay with it.