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Keeping email subscribers: Let them know what to expect

image A fantastic idea from Cheryl Tallman at Fresh Baby:

Three months ago we moved our email newsletter subscriber box up from the bottom our web page to the middle and added a “see a sample”. Our subscription rate in the past 3 months has more than tripled. Our unsubscribe rate is going down (it was never high), but I think it is result of people knowing what they will be getting from us.

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Comments

  1. Marko Saric January 3, 2010 at 8:25 am #

    Including a sample of the email newsletter… that’s a greta idea! People always includes samples of ebooks and other paid products, but never thought of including one for a “simple” newsletter sign-up form. Thanks!

  2. Andee Sellman, One Sherpa January 3, 2010 at 2:12 pm #

    Thanks for the tip Andy.
    Getting good value out of our newsletter is crucial to keeping our members enthused with what we’re doing.

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