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Knock-out-the-competition marketing

Freytag FloristWhen we moved into a new house, we got the usual flood of flyers and brochures from businesses trying to get our attention. They all went into the trash.

Then we got a nice plant from Freytag’s Florist around the corner — with a $10 gift card for our next order and a stack of coupons.

It was a simple demonstration of what they do and how good they are. Sure, it cost them more than printing some flyers.

IMG_2656But we never even looked at their competition.

They instantly became the only one on the list. And we still have the plant to remind us of them.

Lesson: One great marketing move beats a whole lot of average marketing every time.

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