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Kraft Foods’ video case study: How Oreo Learned to Fish Where the Fish Are, presented by Beth Reilly

BlogWell - How Big Brands Use Social Media!

Come to BlogWell: How Big Brands Use Social Media on November 9 to hear SAP, Johnson & Johnson, American Express, Scholastic, SunGard, Pfizer, The Hershey Company, and BlackRock share social media case studies.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Chicago:

Beth Reilly’s big idea: “Facebook is now the de facto place fans go to find information about the brands they love.”

Kraft Foods: How Oreo Learned to Fish Where the Fish Are, presented by Beth Reilly from GasPedal on Vimeo.

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