- We train a waiter for 3 weeks before they can deliver food.
- We hire world-class experts to handle corporate communications and speak to the press.
- We teach our customer service reps everything about the product and company before they can talk to a single customer.
Just because undergrads use Facebook a bunch does not make them good representatives for your company. Just because teenagers talk on the phone a lot does not qualify them to run your call center.
Your social media representatives are the new face of your company. Put your best people on it and train them well.