The latest? A crayfish party, a $9.99 all-you-can-eat crayfish buffet. Sit-down meal, tickets required, decorations, and a live band.
Hundreds of people showed up in the store near me. Thousands of shoppers walked by.
Everyone will be talking about it for years. (And IKEA probably made a profit on the stunt.)
What have you done to get people talking?