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Let’s have a crayfish party!

crayfish partyIKEA may be the one company that best demonstrates the word of mouth philosophy. Every time you visit they give you a new reason to talk about them.

The latest? A crayfish party, a $9.99 all-you-can-eat crayfish buffet. Sit-down meal, tickets required, decorations, and a live band.

Hundreds of people showed up in the store near me. Thousands of shoppers walked by.

Everyone will be talking about it for years. (And IKEA probably made a profit on the stunt.)

What have you done to get people talking?

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Comments

  1. Aleksandrs October 25, 2010 at 9:21 am #

    “Meatballs for kids” is a winner!! )

  2. kelly cameron October 26, 2010 at 4:14 pm #

    man thats a cool way to excite people about your cause.
    feed them shellfish in public view. thats flat out genius

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