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Let’s talk like real people

Google’s browser asks me if I want to translate a web page.

Not with a complicated menu item, just with a simple plain-English question:

“This page is in Japanese. Would you like to translate it?”

And if I don’t want to? I click “Nope”.


Would the techies and marketers at your company hold a committee meeting to mess up such simple text?

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  1. Ken Mueller August 10, 2010 at 9:04 am #

    I love this! When businesses learn how to be real and human on the web, our user experiences will be so much better. I’ve seen so much potential engagement delayed because of a need for so many people to eyeball some copy before it goes “public.” Hats off to Google for leading by example.

  2. Elizabeth/DMRx August 10, 2010 at 5:57 pm #

    Why use nope instead of no? Am I a dope that I need a nope? It seems like a lame attempt to be conversational. That’s my 2 cents.

  3. Sue Bailey August 10, 2010 at 11:22 pm #

    The point’s a good one, even though on this specific example, I tend to agree with Elizabeth – what’s wrong with “no”?

    As a marketer, though, I’ve got to take a bit of an issue with your closing question. In my experience, the more people use the internet themselves, the more likely they are to use this kind of labelling. The people who *don’t* use the net are the ones sticking with traditional “register”/”submit”/”purchase item” -type labelling. Which really does make me think that people who don’t really use websites shouldn’t be creating websites.

  4. Charity Woosley August 11, 2010 at 11:21 am #

    What’s wrong with ‘nope’?

    Why nit-pick at a websites attempt to be low-key, fun and friendly? If the website is trying to set the tone as useable by ‘every-everyperson’ perhaps it’s one of those small touches that just gives it that extra ‘zing’.

  5. Paul December 27, 2010 at 4:14 pm #

    I found this site by searching for “google translate” and “what’s wrong with no”?

    I cannot for the life of me understand why anyone would want to put “nope”. I live in London and no-one I know ever says “nope”.

    If you say “nope” what do you achieve apart from irritating people. If you say “no”, you will irritate no-one.

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