Donna Summer summed up the appeal of Guy Kawasaki’s new site when she sang:
When you’re laying so close to me
There’s no place I’d rather you be
Than with me hereI love to love you baby…
Egos at Alltop puts the most popular – and often incendiary – bloggers on one page together. I’m sure these guys are going to be writing about it, maybe nastily, because no one can resist their own name. It’s a great strategy to bring people into the Alltop site, which has pages for blogs on all sorts of topics. But starting with big-deal bloggers is a great way to jump start the conversation.
Why does this work?
Recognition is one of the most powerful generators of word of mouth. We love it when a company acknowledges our existence, when they comment on our page, when they add us to their blogroll, when they give us a gold star on the message board.
What should you do about it?
Say thank you a lot. Comment on blogs. Mention your favorite customers in your newsletter. Give out VIP cards. Send thank you notes. Anything that that shows your community that you know they exist.