Counting your stuff in the express line is always a source of tension. So is counting the stuff of the guy ahead of you.
But 3 letters make it go away — ish. That’s the change in this sign at Whole Foods.
A looser policy won’t stop abusers, but neither did a firm rule of 10 items.
But “ish” makes us care less, stress less, and feel a bit happier when we leave the store.