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Make it a two-fer

IMG_0026A buy-one/get-one offer is a great word of mouth strategy. (See the photo for an example from The Week magazine.)

Most people won't want to waste the free offer. It feels wrong. 

So they talk to all their friends and say "I love this magazine, I'm subscribing. Do you want one too?"  They may talk to 5 or 10 people before the find someone else to take the freebie. 

The extra freebie creates an instant evangelist.

It works best for products where the original buyer has no use for two of them, like a book, movie ticket, or restaurant entree. It doesn't work as well for a chocolate bar, which will get happily eaten later.

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Comments

  1. Ameeda Chowdhury July 17, 2009 at 8:58 am #

    So true! I also noticed that during our “virtual parties” with our cross-promotional partners, e.l.f. cosmetics, community members love the thrill of winning gift codes because it’s in a live interactive setting and it’s like…a real party.
    Will you be at BlogHer?

  2. Craig Rentmeester July 17, 2009 at 11:43 am #

    I like the image in this post.
    Buy one, Give One.
    It seems like it would work well for a product that only need one of — (i.e. a cordless drill, magazine subscription, season pass to the skihill, etc.)
    It would make a good Holiday incentive.
    I love your stuff, Andy. Keep it up!
    Thanks,
    Craig

  3. Promotional Products July 25, 2009 at 5:02 am #

    Very true, I love a 2 for 1 offer it is hard to pass up. However, when you are supplying a service what are some good ways to offer a two-fer deal like this?

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