Cow Chip Cookies in Seattle has giant rolls of free stickers by the cash register.
Customers can grab one, stick it on something … and advertise the store every day.
This is a classic of free word of mouth marketing: Make it really, really, really easy for your fans to talk about you.
Next time you spend a nickel on a web ad, stop and think if there is a better use for that money.
Lesson: How can your fans brag about you? How can you make it easy and spontaneous?