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Make it insanely easy to work with you

imageWhen I’m selling my book, I can list it for sale on Amazon in less than 15 seconds. I can fulfill an order (pack, postage, ship) in less than 60 seconds. All because Amazon has the easiest, fastest, simplest selling support system ever.

And I’m happy to pay them a sizeable commission because they make my life so easy. Because they save me time.

No other shopping cart or competing store is going to get my business — even if they did it for free — unless they match Amazon’s speed.

Lesson: Don’t compete on price. Anyone can meet or beat it. Compete on service. Earn the love of your customers by making their lives easier.

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