Don’t just tell your best customers that they’re special.
Give them visible status that they can show off to their friends. Being a member of a loyalty program is nice. Showing off to my crew that I’m important is better.
Home Depot’s “pro customer parking” is a simple and smart way to show status.
Airlines do a lot of this. It’s feels great to bring your colleagues through the fast security line or to the VIP club.
What easy program can you create? What could you do with a few signs?