Word of mouth comes when you least expect it. You never know when a fan is going to suddenly want to recommend you.
Advice: Make sure they have stuff to share, wherever they are, whenever they want it.
- If they want to wear you logo on a hat or a shirt or a sticker — make sure they have hats, shirts, and stickers.
- If fans want to talk about you on MySpace, Facebook, or Twitter — make sure they have an easy-to-share item on MySpace, Facebook, or Twitter.
- If your fans want to forward your commercials on YouTube — make sure all your commercials are on YouTube.
Lesson: Never miss a word of mouth moment because your fan didn’t have the tools to talk about you.