See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Man Bites Dog: There's an easier way to start your company

A startup is hard and expensive. You can be out $100,000+ just to get going. And if you have to take on investors, you’ve already lost a chunk of the company before you’ve even opened the doors.

Find an easier way.

What to do: Take your startup and chop out 90% of the features. Find the one thing that people will pay for. Find the simplest way to sell it. Shave a year off your launch time. Grow from there.

Great example: Start a food truck instead of a restaurant. You’ll be in business, selling product and bringing in cash with a fraction of the investment. You’ll also jettison most of the big risk (long-term leases, furniture, build-out). And when your concept is proven, when your customers love you, when you have cash and a track record … then you upgrade to a real store.

Read about how Man Bites Dog did it in this story from the Austin Business Journal:

jeremiah_lgJeremiah Allen had much of what he needed to open a hot dog restaurant: experience in the industry, an MBA and a passion for hot dogs. What he lacked was the money to build one. But rather than give up the dream, he made a plan to work up to it — one that would take advantage of Austin’s affinity for food trailers while bypassing the daunting challenge of raising investment capital for an unproven concept.

“I’ll just buy a trailer and do it that way,” Allen recalled thinking.

Thus was born Man Bites Dog, a 2-year-old food trailer in South Austin featuring local favorites such as the Buffalo Hottie and the Danger Dog, an all-beef frank wrapped in bacon, deep-fried and topped with queso fresco, jalapeños and danger sauce.

Today, that trailer has led Allen back to his goal as he plans to open a 1,500-square-foot, full-service restaurant with an expanded menu at North Loop Plaza on Burnet Road. Allen plans to keep the trailer.

Email to a friend:

Privacy: We won't save or reuse these emails.

Comments

Comments are closed.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again