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Market into a different part of someone’s life

You can only get one kind of travel-sized toothpaste in most drug stores: Colgate Total.

So travelers start using it on the road. They develop a habit. They buy it for everyday use.

How can you get your product into a different channel, a different habit, a different place? How can you sneak in where your competition isn’t paying attention?

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Comments

  1. Akash Sharma January 27, 2010 at 2:44 pm #

    Hi Andy,I love your quick thoughts on marketing.
    I think for a business to get itself into a different channel is not a difficult task but they should avoid confusing there customers just for the sake of getting into something different.

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