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Marketing is not an emergency

A great reminder from Valeria Maltoni:

Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done.

Are you all running around with your hair on fire all the time? That is marketing in an emergency – reactive, ineffective, still catching up with your competitors’ work. I have sometimes compared marketing to networking, it is best done in a planned, continuous, and – I like the term – thoughtful manner.

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