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Mattel’s case study: How we engaged fans of all ages for Hot Wheels’ record-breaking stunt

BlogWellCome to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell San Francisco:

One of Betsy Burkett and Gretchen de Castellane’s big ideas: If you empower them and make it easy to share, fans are capable of creating amazing content for your brand.

Mattel: Hot Wheels’ Record Breaking Stunt, presented by Betsy Burkett and Gretchen de Castellane from GasPedal and on Vimeo.

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