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Maybe you don’t need a PR strategy

Maybe you should just be nice to people.

In a world where everyone can publish to the web, and everyone has social media power, helping a lot of regular folks is just as likely to get you great press as wooing traditional reporters.

Plus… traditional reporters are sourcing their news from regular people anyway.

So go make a lot of people happy, OK?  

Here’s a great story about how an Australian government lab made one little girl happy.

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