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Mayo Clinic’s video case study: “Social Media in Healthcare: The Mayo Clinic Experience and Perspective”

BlogWell - How Big Brands Use Social MediaCome to BlogWell: How Big Brands Use Social Media on November 10 — hosted by Newell Rubbermaid — where you’ll hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies on how to create a fantastic social media program.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Minneapolis:

Lee Aase’s Big Idea: “Don’t just pitch the media; be the media.”

Lee’s presentation dives into how they got their start in Twitter and some changes they made to dramatically increase their follower count, details of their new project to make what was formerly a local-only radio program hosted by a Mayo Clinic MD nationally available via podcasts, and the story of a video Lee posted on the Sharing Mayo Clinic blog that now has more than 4.3 million views.

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