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McDonald’s video case study: Social media at local, regional, and global scales

BlogWell - How Big Brands Use Social MediaCome to BlogWell: How Big Brands Use Social Media on November 10 — hosted by Newell Rubbermaid — where you’ll hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies on how to create a fantastic social media program.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Minneapolis:

Heather Oldani’s & Steve Wilson’s big idea: “Use multiple teams to collaborate on and own social media.”

Heather and Steve share how at McDonald’s, no single department owns social media and instead multiple teams collaborate on it, how the national brand had to claim ownership of social media to manage what was becoming a flood of microsites, Twitter accounts, and Facebook pages in local markets, and how they’re seeing exciting results from their internal social media communities.

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