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Mobile: Maybe your company already has a killer app

Are you fretting over trying to jump on the mobile trend? Feeling pressured to create an iPad app?

You probably don’t need to — because you already have two:

  • Email is the perfect way to deliver mobile information. Everyone already has a mobile email reader, and it always works.
  • A properly designed website looks great on a smartphone, and a few plug-ins can turn your current site into a mobile-friendly one at minimal cost.

A custom mobile app might be the exact wrong choice for you because customers have to consciously choose to install and use your app. You’re competing with dozens of other icons to get attention.

But your customers are already in their email and browser all day long.

Before you chase yet another tech trend, see if you can use what you already have to deliver information to customers on the go.

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