We recently had a good reminder that social media monitoring still requires the human touch.
A quick search on our company name, GasPedal, used to give us all we needed to know.
Until Toyota’s gas pedal problem. Now there’s 99x the volume, and none of it is about us. (Although, after 11 years, people finally get the accelerator metaphor in our name.)
Now we have to carefully and personally sort through comments that are relevant.
It’s a good reminder that social media is a conversation between real humans, not some automated keyword blast campaign.
P.S. Check out this post about how UPS solves a similar problem: The best social media monitoring program ever.