See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

More about the Heinz commercial contest

Last week I wrote about the Heinz create-a-commercial contest.

I talked about how a good, fun contest is a great way to get people to watch your commercials for free.  It doesn’t matter if the consumer-created commercials are good or bad.  It’s about all those people who sit there watching them for fun. (Yes, people will watch your commercials for fun.)

I had no idea how big it was.

The videos created for the contest had 5.2 million views.  That’s amazing.

In traditional advertising terms, let’s say that the project cost $50,000 (which I doubt). That means they got TV advertising for less than a $10 CPM.

But these aren’t regular TV spots that we ignore. These are YouTube videos that we choose to watch.  It’s intentional, we’re engaged, and we watch a bunch of them.  Seriously high-quality marketing.

If you can do it for ketchup, you can do it for anything.

See the Heinz Top This TV Challenge

YouTube videos

Email to a friend:

Privacy: We won't save or reuse these emails.

Comments

Comments are closed.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again