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Most emailed stories: Instant word of mouth meter

imageMy favorite word of mouth measurement tool is the "most emailed stories" box on any web site. It gives you a true feel for what turns people on.  Here’s NPR’s list for 2007.

In many ways, it’s the truest measure of the best stuff on your site — less complicated and biased than any other web metrics. 

imageWhy? Because it’s really, truly got to be good if a reader is going to forward it to their friends with their personal endorsement. It’s the true vote of the people.

The NY Times keeps a running list of most email, most blogged, and most searched.  You should add this to your site too.

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