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Mustard Museum

imageLet’s say you have a small retail store in a small town. You sell mustard. You don’t have an advertising budget.

How do you get people talking about you?

Turn your store into a museum.  Promote it as a tourist destination. Get it in all the guidebooks and must-see lists. Give people a reason to talk about you.

imageThat’s exactly what the Mustard Museum in Mt. Horeb, WI did.  They added a room with a mustard collection, a tasting center, and lecture room.  (Not many people were really looking at any of that stuff … but the store was doing amazingly good business for a Wednesday afternoon in the middle of nowhere in the middle of August.)

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Of course, it matters that it was really well done, with tons of personality and fun. The tasting center staff are called "Confidential Condiment Counselors."

Lesson: Word of mouth step #1 is always Give People a Reason to Talk About You.

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