See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

My favorite trade show booth ever

Each year Avery sets up a booth at the eBay Live! convention where you can print your own business cards for free. This is astonishingly clever.

1. There’s a reason to visit the booth. Folks at this event don’t usually have business cards, so they make it their first stop each year.

2. There’s a reason to tell your friends. They need cards too.

3. It has passive word of mouth. Each time you use a card, people see where you got it. You’re making recommendations, even when you’re not actively recommending.

4. It demonstrates the product.  Too many exhibitors waste time on a stupid gimmick. This gets hundreds of people active in a true product demo.

Watch this video interview from the booth:

Email to a friend:

Privacy: We won't save or reuse these emails.


  1. Lindsay Price December 4, 2008 at 8:32 am #

    Wow. That’s awesome. We’re constantly trying to think of the draw factor for our booth – we’re slightly, ok gigantically smaller than Avery but the concept of draw still applies…

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again