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MyStarbucks Idea

image Lots of people are writing about MyStarbucksIdea.com – Starbucks’ new site to ask for customer ideas and input.

The site uses software from Salesforce.com.  The most famous implementation is Dell’s IdeaStorm.

This type of site is important – it’s possibly the easiest and most effective way for a company to get ideas from their customers.  It’s one of the few forms of social media that are entirely customer-written, perfect for the company that wants to open up the conversation, but doesn’t feel like blogging is right for them.

I wrote about it here: Interview with Caroline Dietz about Dell’s site

Interesting thoughts from

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Comments

  1. Maureen M. March 28, 2008 at 7:16 am #

    You wrote “It’s one of the few forms of social media that are entirely customer-written, perfect for the company that wants to open up the conversation, but doesn’t feel like blogging is write for them.”
    I am not being the spelling police… was “write” for them, what you meant? Or right for them? One of those typos that spell check (or is it spell-check?) or intended?
    Company blogs are so dry, well written but void of personality. Usually whomever writes it can write but company blogs just don’t seem right.
    Real people…like customers writing would be more interesting.

  2. AJC @ 7million7years March 28, 2008 at 5:08 pm #

    Interesting … then you get the opposite view from companies like 37 Signals that DON’T capture user feedback under their smaller/lighter-is-better-software philosophy.

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