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Newell Rubbermaid’s case study: How to implement and grow privately-branded communities

BlogWell DallasCome to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media.

You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, engaging internal and external audiences, and measuring it all — and you’ll see some brilliant presentations like this one from BlogWell Atlanta:

One of Bert DuMars’ big ideas: Successful branded communities are designed to solve a customer’s problem.

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  1. jeremy March 21, 2012 at 6:07 am #

    Case study on Slideshare is no longer there. New location?

  2. Cale Johnson March 21, 2012 at 12:15 pm #

    Hey Jeremy! Sorry about that, we just updated some of our work on Slideshare and must have thrown this one off. Seems to be working now.


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