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Newell Rubbermaid’s video case study: Social Media from a Multi-Brand Perspective

BlogWell - How Big Businesses Use Social Media!Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, TurboTax, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Atlanta:

Bert DuMars’ big idea: Social media can solve different problems for different brands.

Bert’s case study includes advice on how to approach multi-brand social media as an ecosystem, how to test small ideas and then scale them up, and how to ask your fans for suggestions on how to better participate in social media.

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