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Newsletter #718: The “Take It Back to Work” Issue

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Customers headed back to the office have direct access to your potential new customers, give them something to take with them.

   1> Something to put on the fridge
   2> Coupons to share
   3> Office supplies
   4> Check it out: Sleeveface

1. Something to put on the fridge

The office fridge is a place of community in the workplace — send your customers off with something to put on it. You could offer customers flyers and coupons for the whole office on their way out, perfect for sticking on the fridge. Or, try getting creative by playing off of things that naturally go on the fridge such as magnets, children's artwork, and cartoons.

The Lesson: When your stuff is on the office fridge, everyone in the workplace will see it.

2. Coupons to share

Anyone headed back to the office is a potential recruiter for you. Starbucks nailed this concept with their same-day coupons embedded in their receipts. People who bought morning coffee were given $1 off an afternoon drink, which meant hordes of Starbucks customers were walking around their offices asking if anyone needed a coupon for a cup of coffee.

The Lesson: If you give customers coupons (especially ones with short expiration dates), there's a good chance they'll take them back to the office to share.

3. Office supplies

People going to the office need, well, supplies. When we ordered brochures from The Ink Well for our conference, they showed up with 50 free notepads that we passed out to attendees and took back to the office. Guess who we contacted for our next conference and for the galleys of the new book?

The Lesson: Give folks stuff that will stick around.

4. Check it out: Sleeveface

Sleeveface is a community of people who submit photos of themselves obscured behind vinyl record sleeves. Most of the images are goofy and sometimes include elaborate costumes to extend the pictures on the album covers. Recently, Sleeveface founders Carl Morris and John Rostron released a book featuring over 200 Sleeveface images from around the world.

Learn More: Sleeveface

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