See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

Newsletter #754: The “Make Life Easier” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.}

Making a purchase decision — sometimes even for small items — can be stressful enough. Here are three simple ideas to make it easier for your customers:

1> Better information
2> Better legalese
3> Better trials
4> Check it out: Office kitchen notes

1> Better information

If your customers are already researching products before they buy, make yourself their first stop with some useful, honest information. When Michigan-based grocer Spartan Stores saw studies finding shoppers were in search of better nutrition information, they created a simple color-coded system to help them out. Now more than 16,000 products on their shelves are marked with orange, green, and purple labels to highlight product qualities like low-fat, low-sodium, and sugar-free. You could do something similar with easy-to-find product reviews, nutritional facts, or product comparisons.

The Lesson: One of the easiest ways to make life easier on your customers is to give them all the research they’re already looking for.

Learn More: Progressive Grocer

2> Better legalese

Don’t ruin the relationship with your customers with a bunch of confusing, scary legal terms. Aviary, who offers a suite of web-based graphics programs, offers a plain-English bulleted summary alongside their legalese. It doesn’t take away from the legal agreement — it just helps customers make better decisions. If you’re considering something like this, also take a look at your user manuals, your safety guides, and your contracts.

The Lesson: Work with your legal team to create some language that doesn’t require a law degree to decipher.

Learn More:

3> Better trials

Make life easier on your customers by giving them more options to sample or more opportunities to test your stuff before they make a purchase. Massachusetts’ Plan B Salon, realizing customers would benefit from discussing hair style options and meeting stylists before going to the salon, now offers 15-minute video consultations via Skype. It’s free and it gives the salon a chance to meet prospects face-to-face while they’re still shopping for stylists.

The Lesson: An in-person sampling of your stuff is the best way for a new customer to find out how great you are. It’ll beat out any fancy website or high-dollar campaign.

Learn More: Springwise

4> Check it out: Office kitchen notes

The office kitchen can be a battleground when hungry stomachs are involved. Check out this post that compiles some of the greatest passive aggressive kitchen wars of all time.

Check it out:

Email to a friend:

Privacy: We won't save or reuse these emails.


Comments are closed.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again