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Small gestures for special groups of customers can do amazing things. A few opportunities to do it:
1> Your menu
2> Your product line
3> Your community
4> Check it out: The Editors’ Desk
1> Your menu
Try finding room on your menu to offer something special to a special group of your customers. At Miami’s Aventura restaurant, executive chef Robert Ibgui’s menu features dishes that specifically cater to the palates of their elderly customers. With just a few changes in seasonings and ingredients, the restaurant is able to offer something special for some of their most loyal customers.
The lesson: What small tweak can you do to what you already sell to create something unique for special customers?
Learn more: Miami Herald
2> Your product line
Special product releases focused on exciting special groups of your customers can create fantastic conversations. To the delight of uber geeks everywhere, Jones Soda released a series of Dungeons & Dragons-themed flavors. Fans loved the flavors — which included “Potion of Healing,” “Sneak Attack,” and “Dwarven Draught” — so much so that they went on back order for more than a month.
The lesson: Themed releases or limited-edition specials are fantastic ways to get enthusiastic groups of customers talking.
Learn more: USA Today
3> Your community
Look for opportunities to create or sell something that can help a special group in your community. Firehouse Subs in Jacksonville, Florida, for example, sells buckets of pickles at the register for $2 — with all proceeds going towards life-saving equipment for local fire and police departments. It’s a small gesture that’s making a big difference: In five years they’ve raised nearly $3 million to help this local cause.
The lesson: Help customers do special things for their own communities.
Learn more: Fast Casual
4> Check it out: The Editors’ Desk
Check out The Editors’ Desk for a daily slice of some of the weirdest, most interesting, and most bizarre quotes pulled from the depths of news stories featured in major media.
Check it out: The Editors’ Desk