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Newsletter #824: The “9 Ways to Promote a Book” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

Millions of books come out a year, and every week it seems there’s a new must-read business book out. How do you break through all this noise?

Guy Kawasaki’s new book, “Enchantment: The Art of Changing Hearts, Minds, and Actions”, is doing just that by giving people lots of stuff to share and making it easy to talk about it. A bunch of ideas from Guy:

1> Host a photo contest
2> Give away easy-to-post content
3> Create a quiz
4> Set up a Facebook fan page
5> Pictures make it easy to blog about
6> Help fans identify themselves
7> Put all the important stuff on one page
8> Have something for the super fans
9> Remember to tell fans about all this great stuff

1> Host a photo contest

If it’s just about promoting your book, there’s not much in it for the average potential talker. Guy is putting a spin on this with his simple Enchanting photo contest. So far, fans have uploaded hundreds of photos for a chance to win some pretty great prizes.

Learn more: Facebook

2> Give away easy-to-post content

Guy has videos, slides, and audio that can be easily embedded in a blog or forwarded by email. This helps talkers share a lot of information without asking them to come up with the content themselves.

Learn more: Enchantment Audio and Video

3> Create a quiz

We forget how simple and interactive a well-done quiz or survey can be. Guy’s quiz is 23 questions about life and business. At the end, you get a score that estimates how much value you’ll get from the book. He even makes it extra shareable with links to post your score to Twitter and Facebook.

Learn more: Enchantment Quiz

4> Set up a Facebook fan page

A website for your book is good, but a Facebook page is great. It’s the easiest way to create a simple forum to communicate with fans of your work and to help them connect with each other.

Learn more: Facebook

5> Pictures make it easy to blog about

Give bloggers a way to make their posts look better. Guy created a simple page to download pictures of the book’s cover, of Guy, and even his own collection of enchanting people and things.

Learn more: Enchantment Photos

6> Help fans identify themselves

Offer things that make it easy for fans to show you off. Guy does it with Enchantment badges (there’s more than 60 variations!) his supporters can embed in their websites, blogs, and email footers.

Learn more: Enchantment Badges

7> Put all the important stuff on one page

A 224-page book is a lot for anyone to try to sum up in one blog post. But Guy makes it easy with a concise infographic.

Learn more: Enchantment Infographic

8> Have something for the super fans

Your biggest fans will show you off as much as you let them. On Guy’s website, Enchantment super fans have a bunch of iPhone, iPad, and desktop wallpapers to choose from. They’re clean, well-designed, and don’t look like advertisements.

Learn more: Enchantment Wallpaper

9> Remember to tell fans about all this great stuff

We know about all these great ideas because Guy sent us links to this stuff in a simple, polite email. Remember: Just ask. Your fans and friends are happy to talk about you.

 

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  1. 9 Best Ways to Promote Your Book | BookBaby Blog - March 21, 2011

    […] BookBaby on March 21, 2011 in eBook Promotion Recently on the Damn! I Wish I’d Thought of That! blog there was a post that mentioned 9 things you can do to win your fans’ hearts and […]

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