See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Newsletter #931: The “Get There First” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

Reaching your customers before everyone else isn’t about selling Christmas decor in September — it’s about showing them you’re thinking ahead, you understand their experience, and you’ve got something for them. Here’s how you can be prepared:

1. When they need a place to stay
2. When they’re having a baby
3. When they need help
4. Check it out: Ideator

1. When they need a place to stay

Lots of hotels try to get their potential customers’ attention once they’re in the same city — but what if they could reach guests before they even get to town? The Cosmopolitan in Las Vegas made a great first impression by handing out small gifts on incoming flights. Before passengers even got off the plane (and became bombarded with ads for other hotels), they already had a reason to visit The Cosmopolitan.

The lesson: How can you beat the noise from your competitors and give your audience a reason to think of you first?

Learn more: United Hub

2. When they’re having a baby

IKEA knows that it’s normal for expecting mothers to start preparing early for their new baby’s nursery. So why not get their attention early — really early? For Valentine’s Day, IKEA ran a coupon for a baby crib that can only be redeemed nine months later. This probably isn’t a big enough incentive for bringing another life into the world, but it’s hilarious, and it’s a coupon that’s worth talking about.

The lesson: Now IKEA is the first place the expecting couple will think of when they’re buying a crib.

Learn more: Adweek

3. When they need help

A lot of people realize they need a new car battery at the worst time: when they’re stranded. Interstate Battery knows that in these situations, their customers are at the mercy of the closest auto shop or mechanic for a new battery. That’s why they started their rescue program, which sends out a representative to help replace their battery. That means Interstate Battery gets there first — before their customers have to call a tow truck and before they shop for other battery brands.

The lesson: How can you show off your great customer service when your customers need you the most?

Learn more: MediaPost

4. Check it out: Ideator

Ideator generates names for bands, unpleasant diseases, and household products with the push of a button or turn of a dial. You can mix and match the words, create your own categories, and save your ideas.

Check it out: Ideator

Email to a friend:

Privacy: We won't save or reuse these emails.

Comments

Comments are closed.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again