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No means no

So I brought my family to the Bass Pro Shops Outdoor World — which is one of the most impressive retail stores ever built. An amazing shopping experience.

We may have been there to buy a $30,000 party boat.

But they’ll never know. Because we left annoyed.

At the front door were six people trying to sell timeshares. Aggressively. Rudely. I said I wasn’t interested three times, and they followed me and made a snide comment. Same thing on the way out.

image This is a prime example of bad profits. (Click on the slide from John Moore to learn more.)

I’m sure they’ll sell some timeshares. I’m sure the spreadsheet will say they made money on the promotion.

But there’s no spreadsheet that tells you how many potential shoppers left annoyed. Or how many won’t be back. Or how many were in a grouchy mood after being accosted and decided not to buy what they came there for.

Because no spreadsheet tells you when you’re being an ass.

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Comments

  1. Chris Elliott June 9, 2010 at 9:13 am #

    I was just at a Bass Pro Shop on Monday when I had some time to kill. It was almost empty and the only employee that spoke to me that was someone trying to get me to enter a contest.

    Great job of pointing this out.

  2. Noah Fleming June 10, 2010 at 12:51 pm #

    Very interesting observation. I too am a fan of Bass Pro, but am always annoyed at the Time Share sellers which seem to be a staple at every Bass Pro.

    I like how you said they’ll never know if you were there to spend, $3 or $30,000

    Great stuff. I hope they read this.

  3. David R. Schultz June 14, 2010 at 9:08 pm #

    I can’t believe Bass Pro has aligned themselves with this type of company and to be in the time share business, just amazes me. I just returned from a presentation in Branson and talk about high pressure and the sales pitched last 3 hours with tour, by the time we were done. I have sat through a couple of these, but this was one of the worst as they didn’t want to share any kind of information concerning the program. I had asked about increased values, how many did they have listed of people wanting to sell theirs and they would not provide this information, even though they made a big issue of reselling these for you for only $39.00, if you find out later this doesn’t work for you. The place in Branson has been around for a long time, so John Morrison certainly knows what he is into and it’s all about making money, no matter what!

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