I bought a new car. It came with a 3 month trial of satellite radio. I didn’t subscribe.
But the car dealer gave my phone number to the satellite company. (This’ll be the last time I buy from them.)
The satellite company keeps robo-dialing my phone and not leaving a message when I don’t answer (which is illegal under FCC telemarketing regulations).
This is just plain bad business.
But some idiot in the marketing department has a spreadsheet that says, “We converted X leads, for $Y, and shared Z% with the car dealer. What a great promotion.”
But no spreadsheet tells you how many customers you’ve pissed off.
Because no spreadsheet tells you when you’re being an ass.