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No spreadsheet tells you when you’re being an ass #5

I bought a new car. It came with a 3 month trial of satellite radio. I didn’t subscribe.

But the car dealer gave my phone number to the satellite company. (This’ll be the last time I buy from them.)

The satellite company keeps robo-dialing my phone and not leaving a message when I don’t answer (which is illegal under FCC telemarketing regulations).

This is just plain bad business.

But some idiot in the marketing department has a spreadsheet that says, “We converted X leads, for $Y, and shared Z% with the car dealer. What a great promotion.”

But no spreadsheet tells you how many customers you’ve pissed off.

Because no spreadsheet tells you when you’re being an ass.

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  1. Rishi November 22, 2010 at 11:07 am #

    This is exactly what is happening.

  2. David M. Patt, CAE November 22, 2010 at 9:14 pm #

    They probably don’t care if you think they are asses. If they don’t make the sale, they just write you off. They don’t think you’ll ever matter to them again.

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