- People will start hoarding Hostess cakes
- Massive social media craziness supporting the brand
- Someone smart will buy the brand and revive it within 6 months
Remember: A brand is the single most valuable thing a business can own. An 82-year-old brand that is known by 100% of Americans is priceless — and impossible to build from scratch. You can’t create an iconic brand, you earn it though decades of awesomeness.