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One little thing

1coolpen It only takes one little thing to generate massive word of mouth:

  • Colorful iMacs
  • Zappos’ 365-day return policy
  • Red Envelope’s wrapping paper
  • A clever blog post
  • One smart salesperson
  • A sincere apology

Here’s an example:

1coolpen.com  makes a nice pocket-sized pen.  The word of mouth hook: A lifetime guarantee. 

"Pen not working? Out of ink? Just mail the pen back to us.  We will send you a new pen FREE."

Don’t over-think your word of mouth. Don’t let your marketing committee complicate it. 

Lesson:  Find one, great, simple idea why people should talk about you. Then tell everyone.

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Comments

  1. Jen Knoedl March 26, 2008 at 4:54 pm #

    my mom says “KISS” (keep it simple, sweetie)
    good reminder/example, andy.

  2. Donor Power Blog April 11, 2008 at 10:23 am #

    The power small ideas

    When you’re anxious to come up with big ideas, sometimes you miss the power of little ideas. The Damn, I Wish I’d Thought of That! points out, “It only takes one little thing to generate massive word of mouth.” See

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  1. Be Good at One Thing and You’ll Conquer the Hunting World - September 15, 2009

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